Media and entertainment workers demand a lot from IT. To develop content faster, users want more powerful hardware that runs applications smoothly, enabling multitasking while rendering or transferring files. A mobile workforce composed of an increasing number of freelance creative specialists requires tighter controls on content access. And the need for innovation to remain competitive drives the adoption of new technologies such augmented reality (AR) or virtual reality (VR), which can result in greater needs placed on IT to assist, train and support users.
Lenovo recommends three major considerations to media and entertainment SMBs as they scale tech support services to be both proactive and responsive to all end user needs.
Identify User Types & Needs
- Define your different user types and the jobs they perform; do some of your users need faster problem resolution or other special requirements?
- What common issues can be solved by internal staff and do you have clear processes to determine when outside support services are needed?
- When did you last conduct a cost/benefit analysis of internal and external support resources?
Weigh the Pros & Cons
Time & Money: Downtime can impact customer dissatisfaction, sales quotas, profitability, employee morale and more.
Internal Support: An on-site team can provide instant support to resolve issues, reduce downtime and get employees back to work faster. However, if unique problems occur (or if issues arise during non-office hours) downtime can be significantly longer.
External Support: While an external support team (Outsourced or Direct) can often provide more in-depth experience with varied issues, there are still downfalls:
- Outsourced IT agency support takes on a breadth of HW and SW issues, tends to be more expensive, and may still refer to vendors & manufacturers to really solve problems
- Direct support from PC manufacturers often focuses only on their own products, and will send your IT support staff through loops of scripted support before getting to the real issue.
Develop a Blended Support Strategy
Relying entirely on internal support teams or outsourced IT agencies or direct support from PC manufacturers all have their limitations. In most cases a blend of these resources is the optimal way to deliver great service whilst controlling costs. Outsourced IT agencies can be a valuable resource for public administrators, but we recommend minimizing use of such agencies for low-level and simple support needs.
Instead, look to augment your internal team by asking PC manufacturers if they offer prioritized support services. Typically low cost, these can free up your internal staff from administrative and low-level technical support tasks, and improve employee satisfaction, without going to outsourced IT agencies.
Questions to ask your IT equipment suppliers:
- Ask to have only advanced technicians serving your account; those who can provide professional, unscripted diagnosis without needing to go through basic FAQs or telephone queues
- Do they offer onsite diagnosis and repair services?
- Are PCs ISV-certified to run applications specific to the media and entertainment industry?
- Can they support media and entertainment software running on their hardware; answering employees' basic how-to questions or assisting with hot fixes and patches?
- Demand a single point of contact for simplified end-to-end case management.