In 2016, more than half of the world’s mobile data traffic was video. By 2021, it will be 78%, according to Cisco. How should media and entertainment companies keep up with the demand?
One element is providing users endpoint devices optimized for a virtual cloud-based environment. These devices need multiple connectivity options, processing capabilities and storage configurations. Lenovo recommends loading applications for editing, animating and encoding on an M.2 PCIe solid-state drive, and acquiring devices with high-speed Thunderbolt™ ports for media transfer.
Lenovo's workstations powered by Intel® processors and running Windows 10 Pro can help, no matter where users fall in the video production and delivery workflow. Lenovo workstations are also ISV-certified for demanding video editing programs such as Adobe® Premier Pro CC.
Enabling Fast, Collaborative Content Development
Content production for mobile platforms needs to be fast and collaborative. Fast relates to two different challenges.
- For tasks such as rendering and encoding, users need devices powered by processors with multiple cores. For example, the ThinkStation P Series includes dual Intel® Xeon® processors. They have expanded I/O throughput to run advanced video analytics, which informs advertising and future content development. Combined with Windows 10 Pro for Workstations, content creators can speed through advanced workloads with the fastest data storage possible on workstations.
- Fast also applies to immediacy, meaning video needs to be edited and ready for distribution to mobile channels as quickly as possible after it’s captured. Here, business-grade laptops such as the ThinkPad P Series mobile workstations give content creators the power to edit content on location and distribute anywhere there’s an Internet connection.
By collaborative, we mean that multiple content creators need to be able to work seamlessly with colleagues in and out of the office. Lenovo ThinkCentre Tiny micro-desktops running Intel Unite® software, is a wireless content sharing solution that can be set up in any meeting room or impromptu collaboration area. It gives content creators and game developers the power and flexibility to share progress with stakeholders while cutting down on time lost to meeting scheduling, setup and connectivity issues.